How to contact buyers for export. how to find buyers in other countries
Getting continuous export orders is lifeline for any exporters. To get maximum export order, you must have worldwide visibility of your product. In this digital world, you can use internet to connect with millions of importer without much expenditure.
Any exporter looking for buyer in other countries must have a planned marketing strategy. You must use all tools either offline or online, to enhance your business visibility.
Do Market Research: Use primary as well secondary data to find targeted countries for your product. In beginning, select nearby countries and countries with less trade barriers. Use import export data, various expert publications, market research publications etc to check demand for your product, Profit margin, trade barrier etc. in targeted countries. Once you have selected few countries, start with marketing.
- An International multi-language website. It must be mobile translation ready and mobile responsive. Website must have proper lead collection forms to convert visitors into leads.
- Promote your website using international SEO, Google marketing, social media, email marketing and various b2b portals.
- Join various online business communities.
- Participate in various international trade fairs. Showcase your company profile
- Connect with export promotion council, Chamber of commerce, and foreign embassies to get verified importer details.
- Appoint an agent in targeted countries.
There are two ways by which you can find buyers but retaining the buyer is a talent of the exporter
1. You go to buyer and tell him that i can supply at u at a cheaper rate than your present supplier… This is to get first order but remember , if the buyer is coming to you just to reduce his cost then he may very well go to another supplier just he has changed the previous supplier. Also in this case the buyer will negotiate a stringent payment terms which may or may not work out for you and you may end up in losses ———- This is an example of Outbound Marketing
Advantages: You may get the buyer and chances are average
Price and Payment terms may not be advantageous to you.
Buyer may stick with you until he finds another cheap seller
Expenses incurred for reaching the buyer through outbound marketing tactics like investment in trade fairs, buyer seller meet, foreign trip etc
2. You go to buyer and tell him that i am already supplying in domestic market and i have excellent track record and ask him are you willing to buy from me?
In this case you are at upper hand. If in case the buyer finds your quality and pricing suitable then he will come to you and stick with you longer time. This is also an example of Outbound Marketing but only differentiating factor from previous case is confidence of seller(exporter) and hos upper hand nature
Advantages: High chances that you will get the buyer
Price and Payment terms may be advantageous to you. Buyer may stick with you
Disadvantages: Expenses incurred for reaching the buyer through outbound marketing tactics investment in trade fairs, buyer seller meet, foreign trip etc
3. You dont go anywhere and get the buyer at your door step. You make the buyer to visit you This is suitable for people with less investment
This is suitable for products which are either unique or you have a best quality, your own brand — This is an example of Inbound Marketing
if you have very normal product and want to go for inbound marketing , then u need to essentially invest in few things like quality website, social media, placing ads in international yellow pages etc
There are deeper aspects to those cases as mentioned above . I have mentioned just tip of the ice berg
If you need any more advices as how to get buyers reach out to me at [email protected]